August 22, 2018 Subject:
CMU Homecraft/Aladdin research
From Central Michigan University's Clark Historical Library
"Beginning in 1914 Aladdin published a separate Homecraft Market Place catalog.
"Many of the products offered in these catalogs represented items that would otherwise be bundled into Aladdin houses. Products such as furnaces, kitchen cabinets, or electrical lighting fixtures apparently came straight from the homes Aladdin sold. Other items went farther afield. Furniture, rugs, dishware, vacuum cleaners and similar items clearly moved the company into a position that went beyond simply using pre-existing inventory. As the company expanded from hardware to furnishings, the Homecraft catalog became a more direct challenge to the catalog merchandising operation of Aladdin's chief rival in the pre-cut home market, Sears.
"Aladdin continued issuing a Furnishing Magazine, 1918 'Furnishings' catalog, sometimes under different titles, for several years. The last large catalog was printed in 1918."
So, the date for this Homecraft catalog appears to be 1914-1918.